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Taylor Swift Unleashes Her Next Earth-Shaking $1 Billion Move

Taylor Swift: The Eras Tour will hit theaters on October 13. 

Taylor Swift's Eras Tour is an international phenomenon, with millions of people flocking to arenas and paying endless amounts to see the chart-topping singer live in concert. The tour is set to become the first in history, with ticket sales surpassing a billion dollars. According to the Federal Reserve, the tour has already boosted the American economy by helping to increase travel and tourism in the region. One research firm estimates that it could add $5 billion. Another economist claims, that Taylor Swift fans generate an economic impact equal to 55 Super Bowls in the US alone. But the singer isn't ready to stop there. She recently unleashed her next bombshell move, sure to bring in another billion, according to reports. 

Taylor Swift: The Eras Tour Will Hit Theaters October 13


On October 13, Taylor Swift: The Eras Tour is coming to the big screen. And while it won't allow theatergoers to see the pop star in the flesh, tickets are selling out. 

It Broke AMC's Record for Advance First-Day Ticket Sales


The Eras Tour film broke AMC's record for advance first-day ticket sales, with $26 million of tickets sold domestically and over $100 million in global presales.

It's a "Huge Moment" for Theaters, Says an Expert


Industry experts maintain that the deal is game-changing for AMC Theatres. "This is a huge moment for not just AMC, but theatrical in general," said Jeff Bock, a box office analyst with Exhibitor Relations.

The Excitement Is "Unprecedented"


"This is unprecedented in terms of the level of excitement for this concert film," added Bock, noting. "We have not seen anything like this since maybe the Beatles films."

It Will Show in 8,500 Theaters


AMC and its sub-distribution partners are working to show "Eras" in about 100 countries in more than 8,500 theaters.

It Will Gross More Than $100 for Its Domestic Debut


Bock estimates that the film will gross more than $100 million for its domestic debut once walk-up sales are included. That is in addition to $100 million in global presales. 

Swift Priced the Tickets with Her Birth Year and Lucky Number in Mind


Tickets for adults are $19.89 before tax (1989, the title of her hit album, and the year she was born) and $13.13 for kids, as 13 is her lucky number.

AMC Is Excited About the Deal


The film "has been incredible from the moment it was first announced," AMC has stated. 

Justin Bieber Held the Previous Record

Justin Bieber at the premiere of YouTube Originals' "Justin Bieber: Seasons" in 2020

Previously, the biggest North American release ever for a concert film was 2011's Justin Bieber: Never Say Never, which grossed about $73 million domestically and $99 million worldwide.

Swift Cut Out the Movie Studios Middle Man


It also signifies a big change in the industry as Swift went directly to the theater chain for distribution. "The balance of power has been favorable to the studios for quite some time, and not so favorable to theaters in general," Bock said.

Taylor Swift's Economic Boost

Business People In Hotel Lobby, Businesspeople

The Federal Reserve Bank of Philadelphia credits Taylor Swift's Eras Tour for boosting travel and tourism in the region. Market research firm QuestionPro estimates the tour could contribute $5 billion to the global economy.

Impact on Philadelphia


After Taylor Swift's Eras Tour stop in Philadelphia, the Federal Reserve Bank reported significant growth in the tourism sector. CBS reports that May saw the highest hotel revenue in Philadelphia since the pandemic's onset, largely attributed to the influx of Taylor Swift concert attendees.

Chicago's Record Hotel Occupancy


Taylor Swift's three sold-out concerts at Soldier Field in Chicago contributed to a record-breaking number of occupied hotel rooms, according to CBS. Other events in the city also played a role in boosting tourism and revenue.

Revival of Tourism Post-Pandemic

Young blond caucasian woman waiting in long line at security check at the departure airport terminal. Lady standing in long queue at airport before boarding a plane.

With the pandemic subsiding, events like Taylor Swift's concerts are attracting guests and generating revenue surpassing pre-pandemic levels. Illinois Governor J.B. Pritzker reported hotel revenue figures for 2023 exceeding $308 million, surpassing pre-pandemic levels.

Cincinnati's Economic Boost


Taylor Swift's presence in Cincinnati led to a substantial economic impact, with fans traveling from far and wide to attend her concerts, filling hotels, restaurants, and local attractions. During the weekend of Swift's performance, downtown Cincinnati hotels grossed $2.6 million.

Tampa's Super Bowl-Level Impact


Swift's concerts in Tampa made a substantial impact on the hotel industry, comparable to the Super Bowl, according to Santiago Corrada, CEO of Visit Tampa Bay.

The Eras Tour's Success

Crowd partying at a music gig

According to CBS, Taylor Swift's Eras Tour has grossed over $300 million so far, with more than 1.1 million tickets sold at an average price of $253. A survey by QuestionPro revealed that Swift concertgoers spent an average of $1,300 per show, exceeding their intended budgets. Despite this, 71% of attendees considered it worth the expense, and 91% expressed their willingness to attend again.

Beyoncé's Impact in Sweden


Swift is not the only artist that impacts the economy. In Stockholm, Sweden, an influx of Beyoncé fans for two May shows had a significant economic impact, leading to increased hotel prices and a 0.2% inflation bump that month. Danske Bank Chief Economist Michael Grahn described Beyoncé's influence on the economy as "very rare."

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Tour Gross Projections

Person withdrawing money from bank teller

Forbes projected that Beyoncé's Renaissance Tour could gross $2 billion, while Taylor Swift's Eras Tour is expected to gross $1.6 billion.

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