Burger King's Whopper Ads Are 35% Bigger Than the Real Thing, Customers Say
Customers complain that the amount of beef rose by more than 100 per cent.
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Burger King is famous for making and selling their trademark hamburger: The Whopper. However, recently, they have been under fire for reportedly telling one. The burger purveyor is currently in a lawsuit with customers for allegedly making misleading claims in their ad campaigns.
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According to disgruntled customers, Burger King is guilty of false advertising. How so? They maintain that they make their Whoppers look much bigger than they actually are.
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The 20 customers behind the lawsuit claim that the company "materially overstates" the size and amount of beef in many of its burgers on in-store menus.
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According to the lawsuit, a side-by-side comparison of Burger King's pre-2017 Whopper advert with the present Whopper advert showed that the burger had increased in size by about 35 percent.
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The advert also showed that the amount of beef rose by more than 100 percent. The lawsuit was filed in Miami.
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The lawsuit demands that Burger King demands "monetary damages fully compensating all individuals who were deceived . . . as a result of purchasing overstated menu items."
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It also demands that Burger King provides "corrected advertising" or that they discontinue the items affected.
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Burger King and its parent company, Restaurant Brands International, are contesting the claim, noting that "reasonable consumers" do not "expect every handmade burger to look exactly like a photo."
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They are also arguing that food in adverts "is and always has been styled to make it look as appetizing as possible. This lawsuit unreasonably pretends otherwise."
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Judge Roy Altman dismissed the breach of contract claim in terms of TV and online advertising, agreeing with Burger King that these could not reasonably be interpreted as a binding offer. However, in-store boards, which list price information and item descriptions, set a higher bar. Burger King did not immediately respond to requests for comment.